The アウトドアフィッシング通販サイトナチュラム app is the official mobile application for the specialized outdoor and fishing online shopping site "Naturum" operated by Naturum Co.LTD. With this app, Naturum members can enjoy nationwide free shipping and receive notifications about exciting deals, coupons, and new products through email newsletters and the app. Additionally, customers can earn shopping points with a minimum 3% cashback.

Naturum offers a wide range of outdoor and fishing products, including camping equipment like tents, mountaineering gear, cycling accessories, and fishing gear such as rods, reels, and lures. They also feature popular outdoor apparel brands and a variety of items for leisure activities, with approximately 100,000 products available.

The app provides access to a diverse selection of outdoor brands such as Coleman, LOGOS, CAPTAIN STAG, The North Face, Columbia, UNIFLAME, snow peak, PROTREK, SUUNTO, and Patagonia. For fishing enthusiasts, they offer well-known brands like Daiwa, SHIMANO, Gamakatsu, AbuGarcia, Megabass, alpha tackle, and JACKALL, among others.