attentionTRACE is a Chrome extension developed by Amplified Intelligence, designed specifically for market research studies. It is a free tool that allows participants to engage in research studies conducted by Amplified Intelligence.

The extension is primarily used to measure engagement and attentiveness while browsing content on desktop devices. Participants, who are sourced online worldwide through platforms like Cint panels, are presented with the full terms and conditions before agreeing to participate in the paid study. Once they accept, they are directed to the Chrome Web Store to download the attentionTRACE extension.

Upon downloading and logging into the extension using the provided ID, participants are directed to the designated website or platform for the research study. They are instructed to browse the website's content authentically within a specified timeframe. The extension captures facial images using the participants' device webcam.

Once the study is completed, participants can return to their panel platform to claim their reward. attentionTRACE provides a streamlined process for conducting market research studies and gathering valuable insights from participants worldwide.