Asesores Bimbo is a community platform designed for collaboration between Grupo Bimbo and its selected advisors. This iPhone application facilitates the sharing of lifestyle opinions, consumption habits, and innovative product ideas within the food and drink sector. Users can engage in various projects throughout the year, contributing their insights on product improvement, advertising, pricing, and shopping experiences.

The app operates similarly to popular messaging applications, making it user-friendly and easy to navigate. Advisors receive specific ‘missions’ through the app, where their feedback is valued in shaping future products and services. While participants may receive financial compensation for their contributions, the primary incentive lies in the opportunity to influence decisions at Grupo Bimbo, making it a unique platform for those selected to participate.