Apple TV is a streaming video service by Apple Inc. The multimedia web application offers Apple-exclusive video-on-demand service on its various platforms. Users can expect original contents such as shows and movies with varying genres. Every show streamed in this web application is made by known screenwriters and directors in the film and media industry. This is ideal for users who want to watch non-mainstream or unique shows. On the other hand, Apple needs to step up when it comes to streaming services because larger companies already have more popular titles to stream, as well as larger libraries of licensed shows.
 

New design spotted

As Apple TV's catalog continues to expand, the company has been busy refining the user interface's navigation. To improve the user experience, a new navigation sidebar has been created, providing space for different sections. This makeover precedes an expected release.