If you are a mobile app marketer or developer, here's a simple tool that can help optimizing your apps easier and more convenient. It's called the Apple Search Ads Search Popularity by TheTool. This is an App Store Optimization (ASO) tool for Apple search ads that bases results on the popularity of a certain keyword.

It is not as simple as it seems, and requires some knowledge about how search works. The way this works is that Apple shows you a small number of the most popular searches in the iOS App Store. From there, you can choose which one you think is the most important and see the volume of downloads.

To be able to make decisions, you have to find the keywords you want to optimize. Fortunately, this tool makes things easier for you.