Apollo Saarthi is a first-of-its-kind program designed for the fitter community by Apollo Tyres Ltd. The program aims to strengthen the association between Apollo Tyres and fitters, who play a crucial role in the safe repair and fitting of tyres. By becoming a member of the program, fitters can share information on customers and fitment with Apollo and earn multiple benefits.

The program offers several benefits, such as direct association with Apollo Tyres, exposure to best practices related to tyre fitment, and earning reward points by recommending Apollo Tyres to customers, sharing leads, fitment data, and product feedback. Additionally, fitters can avail themselves of health insurance, scholarships for children, and other benefits. The Apollo Saarthi app features registration, sharing of lead and fitment details, product feedback, rewards and benefits, and games and contests.