Amazon Brand Detector is a Firefox extension designed to improve the online shopping experience by identifying and highlighting Amazon brands and exclusive products in orange. This tool addresses the common issue of shoppers being unaware of the brands behind the products they are purchasing. With over 150 registered brands under Amazon, this extension helps users navigate through the vast selection of items available, ensuring they are informed about which products are Amazon-owned or exclusive.

The extension operates seamlessly across various Amazon domains, including those in the U.S., Canada, the UK, Germany, and more. It also functions on Amazon Smile, promoting transparency in shopping while maintaining user privacy, as no data is collected regarding user activity. By using Amazon Brand Detector, shoppers can make more informed decisions, enhancing their overall shopping experience.