ALLY by ila is an iPhone application designed to empower bystanders to support individuals facing abuse or in need of help. With a focus on real-time training for real-time impact, ALLY aims to equip bystanders with the skills needed to intervene effectively in critical situations. Unlike many other gender-based violence applications, ALLY stands out by focusing on upskilling bystanders and transforming local stores into safe spaces.

The app offers a range of features to support its mission, including quick and easy Allyship training modules, a directory of Ally stores for immediate assistance, and the ability to expand the Ally community by encouraging others to become certified Allies. By fostering a network of active bystanders and safe spaces, ALLY strives to create a safer environment for those facing abuse in public settings.