ALICE is a new mini insurance platform designed for everyday risks, offering a wide array of insurance options tailored to various needs. Users can find coverage for personal health, accidents, and even household items, making it a versatile tool for managing risks in daily life. The app is user-friendly and provides a range of insurance products, from cancer and driver’s insurance to gadget protection and travel coverage, all aimed at making insurance more accessible and relevant.

What sets ALICE apart is its unique approach to insurance categorization, focusing on personal relationships and daily interactions rather than traditional classifications. The app also features engaging content through 'PLAY ALICE', providing entertainment and informative resources. With its innovative features such as risk radar and calendar insurance options, ALICE presents a fresh perspective on insurance, encouraging users to explore and enjoy the process of protecting themselves and their assets.