The company was founded in the year 2015 by a group of entrepreneurs in the Kingdom of Saudi Arabia. The group, with the support of the local government, started to look for a site that would allow them to provide the best types of products to the people, and in the process, they came across the concept of ​​retail stores that were specialized in offering a wide range of products at prices that meet the requirements and desires of the customers.

So, in the year 2015, they established their first store in the city of Jeddah, and they started to work with a team of specialized staff, who were trained to work in the best way, and they started to offer the best types of products in all their forms, either in a raw form or in a processed form. They also provide their services to travelers outside the Kingdom through their branch in the Duty Free at Queen Alia International Airport.