The Ads Transparency Spotlight (Alpha) is a free Chrome extension designed to enhance user awareness of online advertising practices. This tool allows users to view detailed information about ads displayed on a webpage, including the criteria used to serve these ads, the ad tech companies involved, and the platforms responsible for delivering them. By implementing the Ad Disclosure Schema, the extension aims to provide transparency in how ads are personalized and served, with the goal of fostering a more informed digital advertising ecosystem.

With features such as the ability to click on tabs for ads and entities, users can easily access comprehensive data about the companies and services present on any webpage. This includes content delivery networks and analytics providers, regardless of their involvement in the schema. As this extension evolves, it seeks to empower users with greater control over their advertising experience and encourage industry-wide adoption of transparency practices.