AdRoll is a subscription-based digital advertising platform designed to enhance brand visibility and drive conversions through personalized marketing. It caters to brands and agencies by offering full-funnel ad campaigns that are optimized based on specific marketing goals. The platform supports a variety of advertising channels, including display, video, native ads, connected TV, social media, and email marketing, ensuring a broad reach and effective engagement with target audiences.

Key features of AdRoll include retargeting capabilities to re-engage potential customers, brand awareness campaigns, and audience targeting using first-party data. The platform also provides marketing automation tools, robust analytics, and attribution systems to track growth and performance. Additionally, AdRoll integrates seamlessly with eCommerce platforms and major advertising channels, offering tools for calculating ad spend returns and building UTM links, making it suitable for various industries such as eCommerce, finance, and hospitality.