Activate Geelong is a free Augmented Reality app developed by Tourism Geelong Bellarine for Android users. The app is designed to help visitors bring to life six of Geelong's iconic landmarks through Augmented Reality technology. Geelong is home to beautifully painted bollard characters that decorate the coast, and through this app, users can discover and activate up to six characters, learn more about their history, and bring them to life.

The app features bollards created by Australian artists Jan Mitchell, Pieter Roos, and John Starr. Activate Geelong is an excellent tool for tourists, history enthusiasts, and anyone who wants to experience Geelong's landmarks in a new way. The app provides an immersive experience that combines technology and history, making it a unique and innovative way to explore Geelong's landmarks.