Abigo is focusing the majority of its marketing efforts on drivers who are actively involved in the development and execution of events because this demographic represents the company's key audience goal. It is a communication channel between a central dispatcher and a driver that is used to inform and track shifts, transport jobs, do live chat, and other things in addition to these things. Other things that can be communicated through this channel include: This channel also allows for the transmission of other types of data. This channel is able to send not only text but also a variety of other forms of data as well.