4VR is a free lifestyle app developed by Channel 4 Television Corporation for Android devices. It is a platform that offers immersive content to its users. The app delivers a personalized and responsive service to users while storing anonymous information about how they use it. This information is used only by Channel 4 or its trusted partners to improve the app's functionality.

The app has a feature that allows users to switch off the analytics software within the "Options" screen. Additionally, 4VR contains promotions for Channel 4's other products and services as well as some promotions of third-party products and services. Users who download the application must agree to the app's terms of use, privacy policy, and cookies policy. Overall, 4VR offers users the opportunity to experience Channel 4's immersive content in a personalized and responsive way.