321 LAUNCH is an innovative educational app designed for iPhone users, providing a unique augmented reality (AR) experience of rocket launches. Developed by USA TODAY, this free application allows users to witness live rocket liftoffs with animated holograms projected onto any flat surface. Users can track real-time telemetry data, including speed, acceleration, and altitude, enhancing the viewing experience during actual launches. The app also offers live video coverage and commentary, ensuring that users are fully engaged with the event from anywhere in the world.

In addition to live launches, 321 LAUNCH features an interactive simulation that guides users through the entire rocket assembly process. Users can engage in activities such as preparing the launch pad and executing the launch, gaining insights into the complexities of space missions. This app serves as an educational tool, making learning about rocket science accessible and entertaining, while fostering a deeper appreciation for space exploration.