2048 is the web-based game of the moment. The addictive game format, as well as its ease of play, account for its incredible popularity in recent weeks.

What's the aim?

2048 pits you against yourself. You need to add digits to themselves to create multiples (2x2, 4x4, 8x8, and so on) until you manage to hit the magic number, 2048.

To play, you'll need to use the arrows on your keyboard, using a good dose of reasoning right from the very beginning. It looks pretty complicated the first time you see it, but it's got the huge advantage of being accessible to everyone, without ever getting boring or repetitive.

The essential elements of a successful game are all there: simplicity, speedy gameplay, interesting logic, and a continuous challenge.

Once you've started, it's hard to stop...

2048's excellent gameplay is backed up by great usability. The control system is nice and simple; you'll only need the 4 arrow keysto play the game.

Simplicity equals lots of luck

2048 has no interesting graphics, which is good, because the game wants you to focus on the play dynamics without being distracted by unnecessary bells and whistles.

There are no sounds, and no music. It's just you, the numbers, and the screen.

A simple success

Everyone loves brain teasers, puzzles and riddles, and when you add them to quick, fascinating gameplay, you've got a guaranteed success.

You have to try 2048. That said, you should be aware that before you know it, you'll have lost hours to the screen and those infuriating numbers!